Category Archives: Digital Age

Digital Age

How Clever Fashion Brands Are Learning To Thrive From The Home Office

“Essential Services” is a term which refers to services that are vital to the health and well-being of people. It is a requirement for a business to survive. With a grandstand filled with consumers rallying to keep brands alive during these rough economic times, the focus is now on perfecting the footing for the fresh democratization of […]

Is real-time personalization the future of fashion retail?

As fashion retailers struggle to strike the right balance between AI-driven personalization and personal touch, a new e-commerce platform aims to set the standard. Launched on Wednesday, The Yes is promising real-time personalization through an app-based shopping platform that offers the complete product catalogs of 145 fashion companies, ranging from mall brands (Levi’s, Aritzia) to DTC players […]

What Will Be The Future Success Of Fashion Retail In The Digital Age

According to a recent survey by the Nielson market-market research group, the average American spends nearly four hours a day on computers- including mobile devices. Moreover, nearly 25 percent of that time will have been spent on social media. The tremendous influx of retail technology has changed the perception of how consumers purchase during this transitional […]

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